Image courtesy of CNET
A solar eclipse is a natural phenomenon that happens when the moon passes between the sun and the earth, therefore partially blocking the sun from view here on earth. The next one is coming up on August 21. To promote and memorialize this event the Volvo brand has teamed up with CNN to live-stream this once in a lifetime happening. Want to know more? Keep reading for additional information.
"This incredible partnership aligns Volvo with our cutting-edge live VR capabilities, award-winning branded content through our brand studio Courageous, and massive global reach to capture this unique moment in time, while also underscoring the spirit of the all-new Volvo XC60 to embrace the future." said Michal Shapira, Senior Vice President of News Content Partnerships, Turner Ignite.
The Volvo brand and CNN will use 4K VR and 360 degree cameras that are placed across the nation to show the solar eclipse as it passes from coast to coast. We've talked a lot about the 360 degree cameras that are used in the Volvo XC60, but these are a little different. Four of the live streams will feature the 2018 Volvo XC60 with its 360 degree camera as well as other featured content from the automaker.
"It's amazing to think that when the last solar eclipse crossed the United States coast-to-coast, an artist’s painting or perhaps a photograph was the best way to share it. Thanks to Volvo, CNN and emerging technology, people can experience the eclipse as if they are there." said Bob Jacobs, Vice President of Marketing, Product and Brand Communication, Volvo Car USA
Don't miss the solar eclipse or the great deals we have at our Northfield, IL area dealership. Swing by to see the new and pre-owned Volvo vehicles we have in stock at Fields Volvo Northfield. We hope to see you soon!