When you work with the customer base that we have here at our Northfield Volvo dealership and you're sharing the amazing vehicles that we have the opportunity to present to those customers, it's no wonder that positivity and confidence run rampant in our work every day. Today, we invite you to join the party.
To put it simply, things are really looking up for the Volvo brand these days, and in fact, sales and profitability forecasts indicate that we can look ahead to a truly banner year in 2015. President and Chief Executive of Volvo Car Group (Volvo Cars) Håkan Samuelsson has announced that total sales in 2015 are expected to rise thanks in part to steady growth in Europe and China as well as a healthy reentry into the U.S. market.
Globally, the automaker anticipates sales of as many as 500,000 units in 2015 thanks in part to the warm reception shown to the Volvo XC90. In 2014, the automaker tallied up 465,866 units -- an 8.9-percent increase over 2013, which helped the brand a new sales record! With only two months of the year under our belt in 2015, we truly can't wait to see how much the brand is able to achieve this year.
With such high hopes in place for 2015 and such exemplary Volvo vehicles available in our showroom, our staff at Fields Volvo Northfield believes that it's only a matter of time before the automaker establishes an unshakable role as a premium automaker on the global scene.
Helping the automaker along its journey to the top of the premium car ranks is the brand's dedication to renewing its product offering over the upcoming five years. By the year 2020, the brand hopes to see sales double to 800,000 units annually as a result of these and other improvements. We hope you're there to join us, and we can't wait to see what the future holds!