As you're enjoying your buffalo wings and chip-and-dip combinations this Sunday afternoon for Super Bowl XLIX, we encourage you to keep your eyes on the screen. But not just the television screen.
While many automotive companies will be airing their latest and greatest television spots during the big game, Volvo will approach the social media space with the Volvo Interception program. Through it, viewers are invited to nominate deserving friends, family and acquaintances to receive a 2015 Volvo XC60.
Northfield viewers are encouraged to take part, and you can be sure that our Volvo dealership will be tracking the pace of the social media campaign on game day. Volvo Interception reflects the brand's dedication to putting people ahead of everything else. It is this dedication that has long inspired the brand's technology and design enhancements as well as its overall product portfolio.
When any car commercial runs during the Super Bowl, viewers may tweet the hashtag #VolvoContest to nominate a person who they believe deserves a new 2015 Volvo XC60. Volvo will respond to all eligible tweets, at which point all participants must explain why his or her nominee was named. At the end of the entry period, judges will identify five possible winners among all submitted entries.
The Volvo Interception gets underway at 6:30 p.m. ET on Sunday. To learn more about contest details and official rules, and to see supporting video content, visit www.volvointerception.com.
Our Volvo dealership hopes that customers like you will join the automaker in celebrating the people that have positively impacted your life and, as such, are deserving of a special treat.