With the 2016 Volvo XC90 due to arrive practically any day now, the excitement and anticipation are barely containable here at Fields Volvo Northfield. And with the news that Red Dot has recognized the vehicle with its "Best of the Best" Product Design Award, the reasons why we just can't wait to have the vehicle right here on our lot continue to grow.
The "Best of the Best" award was presented to Volvo in honor of the vehicle's pioneering design and remarkable quality in all aspects. A jury of 38 experts from around the world analyzed nearly 5,000 product designs from among 31 product categories before deciding on the 2016 Volvo XC90, making the achievement especially impressive and encouraging.
But the 2016 Volvo XC90 is more than an achievement in the world of product design -- the model also marks a fresh start for the Volvo brand, introducing a revived design philosophy and a new approach to creating a luxury SUV. In building the 2016 Volvo XC90, the automaker dove into the details, designing an SUV that introduces the new Volvo logo along with a floating grille and T-shaped "Thor's Hammer" daytime running lights. With this vehicle the automaker rolls out the Scalable Product Architecture (SPA) that will apply to a number of future Volvo cars with similar proportions.
Our Northfield Volvo dealership can't wait to see what follows from the 2016 Volvo XC90, which excels inside and out. On the interior, drivers will find a soothing scene of natural materials such as wood, leather and crystal. The redesign continues with the vehicle's revamped information displays and interaction capabilities.
The Red Dot Awards were established in 1955 by the Design Centre of North Rhine Westphalia to determine the best designs of the day. We at Fields Volvo Northfield are proud to see a Volvo product recognized in the 60th anniversary of the awards process.