Just as the automotive world continues to evolve, so too does our Volvo line-up. This includes things like vehicle performance and technology, but also design. As for the latest in Volvo design, the 2012 Volvo V40 gave the first glimpse of what the future of Volvo looked like. Now we are proud to share that the upcoming introduction of a new scalable architecture gives further hints at what the future for Volvo will look like. The Volvo Concept Coupé is the first of a series of three concept cars that show the design possibilities created by the new Scalable Product Architecture (SPA), and all of this leads up to the introduction of the all-new Volvo XC90 in 2014 - something we are all very excited about.
Alain Visser, Senior Vice President Marketing for Sales and Customer Service at Volvo Car Group, had this to say about the evolving design:
"Our transformation plan includes a commitment to create a more premium vision of Volvo Cars. Releasing the emotional power of our human-centric design heritage is one of the key elements in this strategy. ... A more premium image is vital to gain momentum in our journey toward an annual sales volume of 800,000 cars. It also supports our price position versus our main competitors in the premium segments."
For more information on this or other Volvo news, come see us here at Fields Volvo Northfield. And remember, all of us here at Fields Volvo Northfield are proud to offer a great selection of Volvo cars, crossovers, SUVs, and more, and would love to help you find your next vehicle today. Whether you're shopping for a new Volvo S60 or Volvo XC90, we can help. Come see us soon so we can find your next vehicle!