So how exactly did this pair wind up teaming together? Per Carleö, Marketing Manager at Volvo Cars, explains:
"We found a great connection in our joint Scandinavian roots and have built the project around this."
The project he is talking about is a unique music video based on a brand new version of the Swedish House Mafia's hit song "Leave the World Behind." This song and video will also be the leading theme in Volvo's upcoming global launch campaign of the new Volvo XC60, which is our leading crossover that helps you tackle any terrain.
Per Carleö went on to speak of the collaboration by saying:
"I think the biggest joy in this project has been people's wholehearted enthusiasm, all the way from the members of Swedish House Mafia and their team, to the top management of Volvo Cars. I think we found a great connection in our joint Scandinavian roots and have built the whole project around this. And when director Adam Berg, who is also Swedish, finally came on board, it really felt like the circle was closed. When it's right it's right."
To learn more and to see the video for yourself, check out this link:
http://www.volvocars.com/intl/campaigns/leave-the-world-behind/Pages/default.aspx
If you would like to experience the Volvo XC60 for yourself, come see us here at Fields Volvo Northfield, one of your trusted Volvo dealerships near Chicago. Our team of dedicated and knowledgeable automotive specialists is here to assist you with any vehicle need and can answer any question you have. We hope to work with you soon.