Not long ago, we were able to report to you that Volvo would be teaming up with NBA newcomer and star, Jeremy Lin, as part of their new endorsement deal. Today we're excited to report that this deal has been moving forward, and an all-new commercial that features the star is now airing! Read on below for all the details!
Lin, a point guard in the NBA, rose to stardom virtually overnight, and the new national TV ad will highlight the values that helped push Lin down the path from anonymity to stardom! His success story parallels the commitment and values that make Volvo a unique luxury brand with an unmatched legacy of safety leadership, and all of us at Volvo could not be any prouder!
Of this unexpected rise, Lin says in the commercial:
"No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league. ? Well, I'm not here to live up to anyone else's expectations-I'm here to live up to mine."
The new commercial features the Volvo XC60, one of our favorite models here at Fields Volvo Northfield! The XC60 stands out for many reasons, including its incredible safety features, which helped earn it 5-star ratings from NHTSA and a Top Safety Pick from IIHS!
Check out the commercial here:
http://www.youtube.com/user/volvocarsus?v=X9ebc-wKoZk
To learn more or to test drive the Volvo XC60 for yourself, come see us here at Fields Volvo Northfield, a favorite among local Volvo dealerships! Our friendly sales staff looks forward to working with you!